During the 2025 Mass Market Channel Convention, a top-tier insurance company serving over 5 million policyholders awarded Pentafon the Best Business Initiative Award, in recognition of the integration of an omnichannel service model within the Rastreator campaign—an initiative that has contributed to sustained operational growth and greater efficiency in service and sales processes.
This recognition reflects the results achieved throughout 2024, a year in which the omnichannel strategy for this campaign was fully consolidated. The model enabled faster response times, easier follow-ups with users, and a more agile, connected experience—positively impacting the campaign’s operational performance indicators.
The award represents more than just an internal achievement; it underscores how transforming service models can bring tangible value to business and customer service processes, especially in industries like insurance. In this sense, the collaboration between Pentafon and the insurer has been key to adapting operations to new consumer behaviors, where speed, traceability, and consistency across channels have become essential.
This type of recognition also highlights the critical role of Mexican contact centers in the value chain—especially when they align technology, operational expertise, and business objectives toward a common goal.
The implementation of the omnichannel model in the Rastreator campaign is a clear example of how collaboration among multidisciplinary teams can translate into real, measurable improvements for both the organization and end users. By enabling more efficient, better-connected, and user-centered processes, the strategy has not only improved customer experience but also optimized internal resources and strengthened the company’s competitive position in the market.