During the Great Place to Work® Mexico awards ceremony, Pentafon was recognized as the best contact center to work for in Mexico and one of the 51 best companies in the country.
This recognition validates the organizational culture practices implemented in recent years and reflects Pentafon’s sustained effort to improve the employee experience. The company stood out among hundreds of organizations evaluated across the country.
“This achievement reaffirms our commitment to building an environment where people can grow both professionally and personally,” said Antonio Fajer, President of Pentafon.
Recognition Backed by International Methodology
The Great Place to Work® ranking is based on a rigorous evaluation that includes the Trust Index™ survey—confidentially completed by employees—as well as an analysis of internal policies, processes, and cultural practices. The assessment considers five dimensions: Respect, Fairness, Credibility, Pride, and Camaraderie.
In the 2024–2025 edition, Pentafon achieved an 83% satisfaction score—the highest in its history since first being certified in 2019. This result enabled its recertification as a GPTW company and a stronger position in the national ranking.
Key Factors Behind the Recognition
The evaluation goes beyond general employee sentiment and includes documented evidence of programs focused on leadership, well-being, diversity, inclusion, sustainability, and recognition. Pentafon presented a comprehensive strategy that includes initiatives such as:
Diversity, Equity, and Inclusion (DEI)
• Proud 41 – DEI Committee
• Policies and guidelines focused on corporate ethics, equity, inclusion, and transparency
Social Responsibility and Sustainability
• Leaving a Mark on the Planet Committee
• Bottle cap donation drives in collaboration with Luz de Vida
• Reforestation campaigns
• Support for animal shelters (Oceánica) and elder care (Casa Betty)
Training and Leadership
• S.O.S. Supervisor Workshop
• Management tools via the Leading Survey
• Feedback spaces such as “Cafecito F60” and “Cafecito First U”
Recognition and Organizational Culture
• Programs such as Pentafon Heroes, Star Supervisor, Insignia, and the Loyalty Plan
Well-being and Personal Development
• Psychological support service with WeCare4U
• Programs like Legendary Experience, Penta Plus, Penta Entrepreneurs, Learning English, CRECE, CRECE MetLife, and CRECE Express
Recreation and Physical Activity
• Organization of sports tournaments and team-building activities
A Recognition That Also Impacts Our Clients
Pentafon’s recognition reflects a clear strategy of investing in workplace culture—an investment that translates into real value for clients. A positive work environment directly impacts service operations.
Having a motivated, well-trained, and committed team ensures higher levels of service, operational continuity, and effective resolution in every interaction. Training, wellness, and recognition programs strengthen employee skills and reduce turnover, resulting in a more consistent customer experience.
Pentafon has built a culture that promotes listening, continuous improvement, and empathetic leadership. These factors directly impact critical indicators such as response time, end-user satisfaction, and customer loyalty.
For brands that trust Pentafon as a strategic partner, this recognition reinforces confidence in an operation that puts people first to deliver better business outcomes.
Relevance to the Industry
This position in the 2025 Great Place to Work® ranking strengthens Pentafon’s leadership in the contact center industry. The sector faces major challenges, including high turnover, pressure to reduce costs, and an increasing need for digital talent. A strong culture has become a key competitive differentiator.
In this context, Pentafon proves that a strategic focus on people management can lead to sustainable operational results. The company has enhanced its reputation as an employer in an environment shaped by digital transformation and nearshoring.
“Today, we are building not only the best place to work but a company where people want to grow, stay, and create value,” Fajer added.
Looking Ahead
Pentafon has been certified by Great Place to Work® for four consecutive years, and this latest recognition marks a turning point in its growth and expansion plans. With operations in Mexico, Peru, and Venezuela, the company aims to replicate its cultural model at each site and expand into the U.S. market.
Ranking 51st nationwide reflects a significant step forward in establishing Pentafon as one of the country’s top companies. The next goal is to continue strengthening the pillars that made this achievement possible.