Nearshoring has positioned Mexico as a strategic destination for U.S. companies seeking efficiency, proximity, and specialized talent. The recent application of tariffs by the United States has created some slowdown in the occupation of industrial parks, especially in the north of the country, where one of the largest industrial real estate expansions on the continent had been recorded. However, this technical pause also highlights that structural demand remains: available spaces maintain high rental rates — with increases of up to 40% between 2023 and 2024 — confirming that the market is still under pressure and that investment opportunities remain solid.
Labor Nearshoring: real-time communication, bilingual talent, and strategic value
Unlike traditional offshoring, operating from Mexico allows for real-time communication with North America, access to highly qualified bilingual talent, and more flexible, monitorable processes. More than 74% of U.S. companies are evaluating moving operations to the country, mainly in sectors such as call centers, human resources, advanced manufacturing, technology, and shared services. Even with recent trade adjustments, Mexico’s Ministry of Economy reported more than 170 investment announcements linked to nearshoring in just the first half of 2024, confirming that the trend is one of sustained growth.
Contact Centers: resilience and expansion amid tariffs
According to PwC, more than 70% of U.S. companies are considering moving back-office, customer service, and financial services operations to nearshore models in Mexico, taking advantage of its bilingual talent and lower turnover compared to Asia. KPMG highlights that contact centers are pillars of labor nearshoring, able to absorb young talent with digital skills and generate immediate service exports. Thus, even under the short-term pressure of tariffs, BPO services continue expanding and attracting foreign direct investment, proving that the country remains competitive and reliable.
Pentafon: bilingual talent as a nearshore competitive advantage
Nearshoring is not only about infrastructure or manufacturing, but also about exporting high-value services. Pentafon is an example of how the professionalization of Mexican talent becomes a strategic advantage: with more than 4,000 employees and nine contact centers across the Americas, the company combines continuous training, technology, and AI tools applied to customer experience. Even in the face of challenges like tariffs, bilingual and specialized talent keeps Mexico a reliable hub for BPO services and global customer support.
A structural opportunity for Mexico
Tariffs represent a short-term challenge, but also an opportunity to strengthen talent professionalization, optimize infrastructure, and consolidate Mexico’s position as a regional hub for high-value services. Deloitte and PwC studies project that nearshoring could generate up to two million new jobs by 2030, particularly in advanced manufacturing, IT, and BPO services. According to Antonio Fajer, president of Pentafon, this dynamic fosters formal, bilingual, and better-paid jobs, while strengthening foreign investment and the country’s competitiveness in the medium and long term.