In 2021, GBM implemented the GBM+ tool, offering any Mexican the opportunity to invest smaller amounts than those traditionally managed, with the goal of turning Mexico into a nation of investors.
This strategy represents a significant growth opportunity, but also creates the need for attention to a mass market.
To achieve this, GBM transitioned from a traditional service model to a Contact Center-based model with Omnichannel technology.
GBM integrated its CRM and dialer into this omnichannel platform, and also added a video interview cell, expanding the means of contact with its clients. With these actions, it was able to grow its service capacity by 70%.
