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Pentafon wins the LATAM Award for Best Sales Strategy.

Pentafon was recognized with the LATAM Award for Best Sales Strategy after achieving a +15% conversion rate, sales closed in under 120 seconds, and profitability above 13.4%, in a digital campaign where over 50% of the leads were initially unreachable. The strategy proved it’s possible to accelerate commercial results without sacrificing efficiency or profitability.

Challenges:

The challenge stemmed from a digital acquisition strategy using multiple lead generation sources with low contact effectiveness.

Key issues included:

  • Over 50% of the lead base was unreachable

  • Contact times exceeded 3 minutes

  • Leads were duplicated or not pre-validated

These factors limited project profitability and hurt conversion rates. A complete redesign of the contact flow was needed to close sales on the first call, within a scalable and automated operational model.

Solution:

Automation was implemented for lead intake via API, along with dialing rules aligned to SLA, and a data cleansing process to eliminate duplicates and blacklisted records.

The CRM was reconfigured to enable real-time dynamic quoting, and speech and text analytics tools were integrated to provide live operational feedback.

Results:

  • +15% conversion in the traditional channel

  • +50% effective contact rate

  • Lead intake time reduced from 180 to 60 seconds

  • Sales closed in under 2 minutes

  • Profitability above 13.4%

  • +20% over the target premium placement

This recognition highlights a model applicable to any high-volume digital funnel. Automation with precision, real-time analytics, and empowering frontline decision-making are now baseline requirements to compete.

The only way to scale digital sales today is by executing with speed, quality, and profitability from the very first contact.

With 3,500 workstations, certifications including PCI-DSS Level 1, ISO 27001, and ISO 18295, and over 19 years of experience, Pentafon has established itself as a strategic partner for high-performance digital sales campaigns.

The LATAM Award confirms its regional leadership in agile, secure, and results-focused commercial strategies.
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